DesignerAuction.co.uk Launches UK’s First A-List Fashion Auction Site
Prada, Chanel and Louis Vuitton find their own online glamorous auction home
LONDON, 19TH NOVEMBER 2009 – DesignerAuction.co.uk (www.designerauction.co.uk), the upmarket fashion auction site, launched today offering shoppers the latest in-season designer styles as well as all-time classics at prices typically 10% lower than the high street, with auction winners able to buy goods at 90% lower than their retail price.
To celebrate the launch, Designer Auction is offering £10 worth of free bids to the first 1000 people who register. World-class designer names have already been signed up for the launch including Jimmy Choo, Chanel and Ray Ban. For the first time the untouchable glamour of the catwalk will be available online within hours of the biggest shows and auctioned off for a fraction of the style’s final selling price.
Bid or Buy
Every day Designer Auction’s top style team scours the $300 billion fashion industry for the latest fashion and street styles to auction everything from that blouse to getting the red carpet look and accessories to-die-for. Visitors to the site can then place their bids and the lowest unique bid in the auction will strut away with the hottest fashion fix. Unlike other auction sites, those that miss out on the winning bid are not disappointed. Their bid can be placed towards buying their look for 10% off the high street price.
On launch day, Designer Auction is taking bids on the following items:
• Jimmy Choo Orchid Boots
• Chanel classic flap bags
• Rolex Submariner watches
• Ray Ban Aviator glasses
• iphone 3G S
Co-founder Gregor Streyzowsky commented, “It hit me when I was shopping on Regent Street that there’s no dedicated ‘five star’ shopping experience online where a real slavish dedication has gone into making sure you’re bidding for top designer names and avoiding poor imitations. There is nothing more disappointing than winning your bid and receiving a garment that turns out to be out of season or, even worse, a fake far from the genuine article.”
“The fashion world moves so fast that we wanted to create an auction site that reflects that, making sure you’re always bidding or buying in season collections. With a team obsessed with fashion we’re proud to say our site offers a little more than other auction sites as we’re truly dedicated to only providing up-to-the-minute fashions. For the autumn season we’re auctioning off the latest Burberry Trench coats, Louis Vuitton bags and Jimmy Choo thigh high boots.”
Authentic
Luxury designer brands now have an exclusive auction site they can call their own, away from the hubbub of mainstream auction sites which have been notorious for selling fakes. Last year a French court fined eBay £31.6m for selling counterfeit goods from Louis Vuitton, Christian Dior and Givenchy. (Source: http://news.bbc.co.uk/1/hi/7481241.stm).
Designer Auction will also be working directly with designers and celebrities to come up with special auctions of world-class designs that wouldn’t look out of place in an Oscar goody-bag.
